Diploma

Diploma in Mass Communication (Advertising)


Programme Overview:

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry.

Duration and Offered In:

2 Years - KL N/342/4/0072

Career Prospects:
  • Account Executives
  • Media Buyers
  • Media Planners
  • Advertising & Promotion Personnel
  • Social Media Executives
  • Brand Executives and Copywriters
Academic Progression

Graduates may be admitted into Year 2 of Bachelor of Communication (Honours) in Advertising.

Programme Outline:
  • Introduction to Information Technology
  • Introduction to Mass Communication
  • Design Fundamentals
  • Introduction to Electronic Publishing
  • Mass Media and Society
  • Chinese Writing for the Mass Media OR Music Appreciation
  • Consumer Behaviour
  • Introduction to Advertising
  • Malaysia: Cultural & Religious Practices
  • Basic Photography
  • Design for Print
  • Advertising Copywriting
  • Multimedia for Advertising
  • Effects of Advertising
  • Communication Law
  • Advertising Creative Campaign
  • Media Planning
  • Measurement of Advertising Effectiveness
  • Advertising for Electronic Media
  • Translation : BM, English & Chinese OR Translation : BM & English
  • Marketing

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social & Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Contact Us


FACULTY OF SOCIAL SCIENCE, ARTS AND HUMANITIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3508, 3532
FAX: 603-41423166 / 018 925 1001
EMAIL : fsah@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UC
General / Programme Enquiry