Bachelor Degree

Bachelor of Corporate Communication (Honours)


Programme Overview:

This programme equips its students with the requisite theoretical knowledge and experiential skills to work in a myriad of sectors such as public affairs and the media industry. This provides an expansive platform for corporate communication graduates to enter the commercial, service oriented, governmental, and multi-national organisation human resource.

In addition, this programme inculcate in its graduates practical expertise in formulating communication, media & marketing strategies, managing & running events, producing corporate write-ups & promotional material, organising publicity events and exhibitions.

Duration and Offered In:

3 Years - PG N/321/6/0140

Career Prospects:
  • Corporate Communication Professionals
  • Public Affairs Executive
  • Event Management Executive
  • Media Liaison Officer
  • Community Affairs Executive
  • Middle Management, Supervisory and Strategic-level Personnel in PR Department
Programme Outline:
  • Introduction to Mass Communication
  • Introduction to Public Relations
  • Mass Media and Society
  • Media Law
  • Introduction to Journalism
  • Basic Entrepreneurship
  • Public Speaking
  • Intergrated Marketing Communication
  • Communication Theories
  • Research Methodology in Communication I
  • Corporate Writing
  • Research Methodology in Communication II
  • Small Group Communication
  • Interpersonal Communication
  • Basic Broadcast Production OR Basic Photography
  • Industrial Attachment
  • Publication for Corporate Communication
  • Statistical Analysis for Communication
  • Event Planning and Management
  • Professional Practice and Ethics
  • Crisis Management
  • Corporate Image and Branding
  • Government Relations
  • Dissertation I
  • Organisational Communication OR Media Relations
  • Dissertation II
  • Corporate Social Responsibility

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Contact Us


FACULTY OF SOCIAL SCIENCE, ARTS AND HUMANITIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3508, 3532
FAX: 603-41423166 / 018 925 1001
EMAIL : fsah@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

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General / Programme Enquiry