Bachelor Degree

Bachelor of Communication (Honours) in Advertising


Programme Overview:

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Duration and Offered In:

3 Years - KL N/321/6/0097

Career Prospects:
  • Account Executives
  • Media Planners
  • Copywriters
  • Advertising & Promotion Personnel
  • Social Media Executives
Programme Outline:
  • Introduction to Mass Communication
  • Fundamental of Advertising
  • Design Fundamentals
  • Advertising & Society
  • Fundamentals of Photography
  • Media Planning for Advertising
  • Basic Copywriting
  • Consumer Behaviour & Culture
  • Communicaton Theories
  • Communication Research Methods
  • Theories of advertising
  • Advanced Copywriting
  • TVC Production
  • Media Audiences OR Media Aesthetics
  • Advanced Photography
  • Visual Communication
  • Industrial Attachment
  • Advertising Project I
  • Statistical Analysis for Communication
  • Translation & Advertising
  • Multimedia Production for Advertising
  • Accounts Management for Advertising
  • Advertising Project II
  • Creative Strategy for Advertising
  • International Advertising
  • Codes and Practices for Advertising
  • Advertising & New Media OR Art Direction for Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Contact Us


FACULTY OF SOCIAL SCIENCE, ARTS AND HUMANITIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3508, 3532
FAX: 603-41423166 / 018 925 1001
EMAIL : fsah@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UC
General / Programme Enquiry