Bachelor Degree

Bachelor of Public Relations (Honours)


Programme Overview:

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Duration and Offered In:

3 Years - KL N/321/6/0101

Career Prospects:
  • PR Department and Consultancy
  • Ads and Marketing Firm
  • Media Companies
  • Event Management
  • Human Resources
  • Hotels
  • Banks
  • A Myriad of Service Providers
Programme Outline:
  • Introduction to Mass Communication
  • Introduction to Public Relations
  • Public Speaking for PR
  • Public Relations Strategies & Tools
  • Public Relations Writing
  • Public Opinion & Persuasion OR Media Law
  • Media Relations
  • Communication Theories
  • Basic Publication for PR OR Basic Photography for PR
  • Communication Research Methods
  • Theories, Roles & Models of PR
  • PR and New Media
  • Advanced PR Writing
  • Media Planning for PR
  • PR, Advertising & Marketing
  • Socio-Cultural Communication OR Globalisation & Communication
  • Industrial Attachment
  • Crisis Management in PR
  • Introduction to Corporate Communication
  • PR Campaign Planning and Management
  • Public Relations Project I
  • Statistical Analysis for Communication
  • PR for Non-Profit
  • Introduction to Organizational Communication OR Psychology for Communication
  • Publication for PR OR Multimedia Tools for PR
  • Public Relations Project II
  • PR Practices in Malaysia
  • PR and Media Ethics

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Contact Us


FACULTY OF SOCIAL SCIENCE, ARTS AND HUMANITIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3508, 3532
FAX: 603-41423166 / 018 925 1001
EMAIL : fsah@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UC
General / Programme Enquiry